The Archetypes We're Looking For
The Content Muse
She lives inside a moodboard. Thinks in transitions. Breathes trends.
| Focus | Visual storytelling |
|---|---|
| Tasks | TikToks, Reels, BTS |
| Style | Trendy, aesthetic |
| Frequency | Weekly |
The Performer
Spotlight lover. Creates from impulse. Always performing a mood.
| Focus | Performance & emotion |
|---|---|
| Tasks | Short videos, styling, acting |
| Style | Dramatic, expressive |
| Frequency | Daily |
The Connector
Links people like synapses. Builds bridges. Gives back community.
| Focus | Community & outreach |
|---|---|
| Tasks | DMs, collabs, networking |
| Style | Empathic, warm |
| Frequency | Ongoing |
The Seeker
Restless soul. Hunts ideas. Finds the ignored and about-to-blow-up.
| Focus | Trend scouting |
|---|---|
| Tasks | Research, niche hunting |
| Style | Curious, edgy |
| Frequency | Weekly |
The Visionary
Sees patterns in noise. Codes meaning into media. Fashion philosopher.
| Focus | Concept & writing |
|---|---|
| Tasks | Editorials, captions |
| Style | Thoughtful, poetic |
| Frequency | Monthly |